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Why an eCommerce Website is Essential (and How to Supercharge Yours)

If your business doesn’t have an eCommerce website ready to go, you’re missing out on potentially hundreds if not thousands of online sales. As retails store owners shift to open their doors once more, businesses might find it difficult to attract shoppers inside.

According to JP Morgan, eCommerce platform growth has seen tremendous growth, with some retailers reporting over 60% of sales year-over-year, a trend that’s likely to stick.

More people than ever are expected to make a large portion of their purchases online, making an eCommerce platform and website essential to stay competitive.

Convenience, ease of use, and user experience are now the strongest drivers of consumer purchases. You might have a great product, a great brand and a great customer experience, but that won’t mean much if customers aren’t able to get the things they want when they want it.

Around the world, large retailers are beginning to have their websites designed from the ground up to deliver the best eCommerce experience for their customers, and for good reason. 

According to a report from Oberlo, in the next three years, eCommerce sales are expected to account for 15.5% of retail sales worldwide.

So with that being said, what is an eCommerce website, what are the benefits of having an online store, and why do you need one?

Today, we’ll explain all that and show you how Cantec Couriers can offer your online shop site a competitive advantage!

What is an eCommerce website?

online ecommerce website

An eCommerce website is a website designed to facilitate the online sale of products and services to online shoppers. Also known as an eCommerce platform or an online store, an eCommerce website will generally have information about the company, a list of products and services available for sale and a system in place for customers to order from them.

Depending on the type of service or sales being provided, eCommerce platforms can come in a variety of shapes and sizes.

Types of eCommerce platforms include:

Business-to-Business (B2B): A B2B store online focuses on selling its products and services to other businesses. These types of sites tend to be focused on niche markets instead of the general public. As such, their appearance and layout will be more technical and specific in nature.

Business-to-Consumer (B2C):

A B2C online store is the most common type of eCommerce platform. These types of stores focus on providing the best eCommerce experience for their visitors. A lot of thought is put into the site’s ease of use, accessibility, and layout to both stays on brand and offer customers an enjoyable shopping experience.

Entrepreneurs and business owners alike can either hire an agency to develop their business-to-consumer site or use a free website builder such as WordPress or Squarespace to create their own. eCommerce website builders often offer a free trial to see if their platform fits their store.

These website builders usually offer drag-and-drop customization, so no coding knowledge is necessary.

Consumer-to-Consumer (C2C)

A C2c store is an online marketplace that allows people to sell their products and services to other private individuals. Craigslist, Facebook Marketplace and Kijiji are famous examples of consumer-to-consumer sites.

Why do You Need an eCommerce Site?

Whether you’re an SME or a large retailer, an eCommerce website offers many advantages for your business. From amplifying your brand power to connecting with more customers digitally, eCommerce sites can completely change your business’s scope and market penetration.

Here are a few reasons why you should consider adopting an online store.

You Can Reach More Customers and Build a Stronger Community

From 2016 to 2021, online shopping saw an increase of over 1.5 billion digital shoppers globally. The digital market is enormous, and having a digital store is essential to capture some of this market share.

We spend the majority of our waking day staring at a screen – might as well shop while you’re at it!

Additionally, business owners can also utilize a digital platform to build a strong sense of community. Forums, product reviews, and social media can be used to engage with your audience and could also turn your customers into advocates!

You Can Deliver a Customized Shopping Experience

Adding a digital component to your brick-and-mortar store doesn’t mean you have to replace the customer experience you provide in-store! In fact, the two can complement one another.

Many eCommerce website builders can track and provide data on your store’s performance and how your customers interact with it. By leveraging this data, you can amplify your brand by offering a more customized, tailored experience to everyone that visits.

Not only will this increase the likelihood of your customers making a purchase, but it’s also a great way to increase your brand power and get more customers interested in shopping at your store!

You Can Offer Convenience and Accessibility

Depending on where your store is located, attracting enough foot traffic through your doors could be a challenging endeavour. Even if you have a great location, not everybody will have the accessibility or means to shop in person.

In this way, an eCommerce platform almost acts as a sort of equalizer, balancing out the competition and providing an even playing field for all businesses, regardless of where they’re located.

Convenience and accessibility matter to consumers. It’s the reason why more than half of Amazon’s shoppers shop at Amazon.

Great eCommerce websites will also offer proximity-based inventory counts of their products to let their customers know what they’re carrying ahead of time. However, in order to be the best eCommerce website, you’ll need to offer the convenience of same-day delivery.

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How Cantec Couriers Supercharges Your eCommerce Website

Today, as many as 80% of digital shoppers expect same-day shipping. Customers don’t want to wait to start enjoying their products – they want instant gratification.

Buying a product online already requires shoppers to pay upfront for a product that they don’t have yet – subjecting them to long delivery times, unforeseen delays, and little to no communication is just one of the challenges facing digital sales.

But what if you could make all of that go away? What if you could help your customers enjoy their products the same day they placed their orders?

With Cantec Courires, you can.

Cantec Couriers is a same-day delivery service that offers convenience, quality service and fast-shipping times to help you delight your customers faster.

Available on Android and iOs, our services integrate seamlessly into your digital platform whether you’re using an eCommerce website builder or your own so you can start selling faster and easier.

Providing your customers with the benefits of same-day delivery shouldn’t break the bank. Cantec Couriers’ pricing model is transparent and scalable, offering a flexible pricing structure that lets us support you as your business grows.

Whether you’re sending one or one thousand packages a day, there are no minimums or maximums. Our variable prices grant you and your customer’ additional flexibility depending on the package size and volume!

Our easy-to-use dashboard automatically dispatches the nearest drivers to pick up your deliveries. All you have to do is package them up and attach the delivery slip!

Once it’s on the road, you can track its status and location live from your store to your customer’s door.

It’s the easiest way to implement an eCommerce shipping strategy that’s guaranteed to have your customers coming back.

Here’s How Cantec Couriers Works

Step 1 – Enter pick-up and drop-off details.

  • Select a location for drivers to pick-up and drop off your package.

Step 2 – Confirm package details.

  • Select the category that best fits your item.
  • Prepare your parcel with packaging.
  • Enter the package dimensions, weight and additional notes for the driver.

Step 3 – Review and confirm your order.

  • Ensure all the inputted information is correct.
  • Schedule a time for Cantec Couriers to pick up your item(s). Add any additional information about pick-up and drop-off locations you might have.
  • Authorize Cantec Couriers to come and pick up the order.

Step 4 – Relax and track Wait for a courier to come and pick up your order.

  • Sit back and track your delivery kilometre by kilometre through live tracking.

Deliver Online Convenience, Accessibility, and Affordability with Cantec Couriers

The opportunities eCommerce presents businesses with are immense. Even if you don’t know how to program or code, drag-and-drop eCommerce website builders make it easier than ever to capture more customers, increase your brand power and sell digitally.

Whether it’s in life or online shopping, convenience is king. With Cantec Couriers, you can make convenience your competitive advantage. It’s never been simpler to integrate a comprehensive, same-day shipping strategy with you and your business at the helm.

Sign up today and start unlocking the potential of your online store!

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